Public Good

Description

This plugin lets approved Public Good media partners embed Public Good Action Units in content that enables readers to take action (donate, volunteer, call their representatives, learn more, etc.) on the causes relevant to the articles they appear in. These units can be revenue generating (sponsored by major brands and nonprofits) and/or unsponsored units designed to increase site engagement and of course drive positive social action.

Becoming an approved Public Good media partner

Partnering with Public Good increases audience engagement, drives revenue, and produces measurable impact.

Social impact marketing is a $2 billion market — and it’s growing faster than any other category. Public Good is the digital social impact channel of choice for today’s leading brands. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content.

Key benefits of partnership with Public Good include:

• Premium CPM to the publisher from brand-sponsored campaigns
• Reader Engagement & Data
• Full reporting and metrics
• Insights into what your readers care about
• First party data from reader actions taken
• Increased publisher net promoter score
• Increased engagement metrics including time on page
• Full compliance with privacy rules including GDPR, CCPA, and new Safari and Chrome privacy features

Our media partners include CNN, The Guardian, Huffpost, Hearst Newspapers, Upworthy, Oprah, the Food Network and hundreds of local publications as well.

If you represent a media organization or brand, please contact us at media@publicgood.com if you have not already so we can assist you by providing an implementation plan that fits your organization’s goals.