Email Marketing for WooCommerce by Omnisend


The most intuitive Email Newsletter, Ecommerce Email Marketing & SMS solution designed specifically for your WordPress and WooCommerce store

What’s better than a one-click WooCommerce store integration? An integration that provides you with pre-built workflows, ready-made Email & SMS campaign templates, the simplest drag & drop editing features, and tools that make it easy to get up & running without being overwhelmed by complexities.

More than 80,000 ecommerce brands use Omnisend to grow their businesses, converting their subscribers to shoppers and then quickly into loyal customers, with, highly-relevant emails & texts.

Get started on a Free plan reaching upto 250 contacts with 500 emails per month, and up to 60 international SMS! Enjoy all features on any plan, even Free! Upgrade your plan to suit your email marketing contact list size but always benefit from our outstanding 24/7 support.

Omnisend enables you to:

πŸš€ Sell while you sleep with pre-built workflows

Convert store visitors to shoppers with pre-built Email & SMS automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & Browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (winback, cross-sell & reactivation emails)
  • Customer feedback and product reviews

All Email and SMS messages, are pre-built with subject lines and workflow settings, so you can get up and running in minutes.

πŸš€ Send stunning newsletters
Create beautiful, shoppable emails in minutes with:

  • A drag & drop email builder
  • Automatically applied brand assets direct from your store
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker listing
  • Product recommender (up to 8 products)

Plus, resend campaigns without any tedious manual work!

πŸš€ Grow your Email and SMS subscriber lists

Seamlessly collect email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including onsite promotions. Plus, built-in Email marketing List Cleaning tool to optimize your audience and improve email deliverability.

πŸš€ Improve your targeting with robust segmentation

Boost your conversions with well-targeted, personalized messages across email, SMS, and use the audience sync for Facebook & Google ads.

Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.

πŸš€ Combine email marketing with SMS

  • Send FREE SMS on any plan
  • SMS available worldwide
  • SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

πŸš€ Analyze your campaigns and your customers

  • Sales dashboard
  • Campaign, email marketing automation and form performance reports
  • Live view of store visitor activity
  • New Visitor to Buyer Journey funnel
  • Customer Lifecycle Stage breakdowns

πŸš€ 24/7 Support

  • 24/7 live chat & email support
  • Dedicated customer success managers for Pro plan users w/27K+ subscribers
  • On-demand Omnisend Academy training & live webinars

πŸš€ Enjoy all features on any plan, even Free!

Reap the benefits of email marketing, SMS & push on any plan. Access all features so you can start growing your business. No trial period.



β€œLove the functionality and support is great” – Rudi S.


β€œEasy to use” – ach2020


β€œVery Good Plugin for Marketing Products” – stevewheezy


  • Build beautiful campaigns using our email templates
  • Recover sales with pre-built ecommerce workflows
  • Send email marketing, newsletters & SMS campaigns. Automate your marketing.
  • Access and use all features on the generous free plan
  • Grow your email lists with popups incl exit-intent, sign-up forms & spin-to-win
  • Fast support, available 24/7
  • Drive revenue round-the-clock with pre-built ecommerce workflows
  • Actionable insights to help create more personalized messages
  • Convert more visitors with highly-targeted landing pages


Installation instructions

Here are a few simple steps to start selling more with Omnisend:
1. Create your Omnisend account here. Enjoy all features on our Free Plan
2. Download the Omnisend plugin
3. Install the Omnisend plugin and follow the instructions to set it up

What are the technical requirements for the plugin installation?

  • PHP 5.6+
  • WordPress 4.0.1+
  • WooCommerce plugin 2.2+
  • Omnisend account

How can I reach Omnisend support?

We give you stellar support and helpful advice anytime you need it. Check out our Knowledge Base, shoot us an email, or just write us a direct message on our platform. We’re available 24/7 for all usersβ€”both on Free and paid plans.

Where can I find Omnisend Terms?

Read Omnisend Terms of Use


Mar 22, 2023
A well deserved 5 stars for Nikola and the team at Omnisend. They dealt with my query quickly and efficiently, resolved my issues and had great communication throughout. Well done team!
Mar 14, 2023
Forget MailChimp or Constant Contact, OmniSend is by far the best CRM. It has more features than the others and pays attention to the smaller details like inline forms, default field values and the interface is a pleasure to use.
Mar 8, 2023
In my evaluation process of marketing systems, I started with the free subscription. Needed support and had a set of questions. Really impressed of the prompt help from Agustin in the support team.
Mar 7, 2023
Excellent service from Andres - he knew exactly what I was referring to even though I didn't really know what I was trying to explain! Lol. My query was picked up on Chat super quick and the issue resolved within minutes. Very happy πŸ™‚
Mar 6, 2023
Decided to migrate from Shopify to Wordpress, wasn't sure how to handle that, and Omnisend support has been great! Also had some trouble with a campaign, had great support too! Support is super fast, super friendly and super efficient! Thank you very much Salma for your help!!

Contributors & Developers

“Email Marketing for WooCommerce by Omnisend” is open source software. The following people have contributed to this plugin.


Change log


  • Add omnisend_order_status_url to order webhook payload.


  • Check if Omnisend plugin can access the WooCommerce API properly.


  • Fix Omnisend notices display issues.


  • Improve ‘Add missing permissions to keep Omnisend working’ visibility in settings page.


  • Sync contacts to Omnisend if they are updated via store admin interface.
  • Fix the data sync.


  • Move sync settings to separate tab.


  • Refactor WooCommerce version check.


  • Apply WordPress coding standards and prevent potential security issues.


  • Change plugin name and add short description.


  • Rename global function to avoid clashing with other plugins.


  • Change texts and color of missing permissions notice.


  • Add REST ‘status’ endpoint.
  • Delete WooCommerce webhooks for Omnisend plugin on plugin deactivation.
  • Remove WooCommerce API keys issued for Omnisend plugin on uninstallation.


  • Pass subTotalTaxIncluded flag during order sync.


  • Fix issue with “non-subscribed” for email on checkout when “phone” field is removed from form.


  • Fix background plugin page refresh once plugin is connected when WordPress is installed in subdirectory.
  • Fix issue with “non-subscribed” for email on checkout when the opt-in box is checked.
  • Test plugin with WordPress 6.1 and WooCommerce 7.1 versions for compatibility.


  • Fix an issue so Omnisend API rate limits would be applied correctly.


  • Fixes for WooCommerce authorization flow which are related to some of the cases, where users where not able to “Add permissions” from notices and connect Omnisend account.


  • Send cart item variations with “Added product to cart” and “Started checkout” customer events.


  • Prepare plugin to track “Added product to cart” and “Started checkout” customer events, which will be released to Omnisend users in a form of new segmentation rules and enhanced automation triggers in the short future.