Enhanced Ecommerce Google Analytics Plugin for WooCommerce

Description

Google Analytics Plugin for WooCommerce

We believe it is very essential to listen to what your data is saying. With this belief, we have devised Enhanced Ecommerce Google Analytics Plugin for WooCommerce stores which allows businesses to make the most of the Google Analytics – Enhanced Ecommerce feature. This plugin helps you in integrating Google Analytics with your WooCommerce stores effortlessly. More than 40000 ecommerce businesses are using this plugin for data driven decision making.

The best part is NO CODING REQUIRED or no need to hire a developer for the set up. You can configure the plugin under 5 minutes and with a single click from your WordPress backend. Here is how you can configure the plugin without any hassle.

Google Analytics + Enhanced Ecommerce Reports

Enhanced ecommerce Google analytics plugin tracks the entire user journey on your ecommerce store from home page to product views and from cart page to checkout page to thank you page.

You can track the performance of your merchandizing efforts by monitoring how certain products are performing on home page or product listing page and accordingly take informed merchandizing decisions.

You can track which products have greater view to cart ratio or greater view to conversion ratio and based on the data, you can take informed pricing or product decisions and beyond.

Track users who are abandoning the cart, which products are abandoned more in the cart etc. and reach out to the users or update your product listing.

You can track how your checkout form is performing and accordingly work on the UI/UX to increase the conversion rate for your ecommerce business.

Basically, you can track each and every impression and click of product, from which page they are added to cart, how user interact with your checkout page before making the final purchase by our Enhanced ecommerce Google analytics plugin.

Google Analytics + Audience reports + Behaviour Reports + Acquisition Reports

Audience reports help you in knowing your customers in a whole new way. It gives you detailed insights like from which countries your users are coming from, their age, gender, interests, devices and much more. This helps you in setting up your content and design based on the audience.

Behaviour reports helps you get to know how users are interacting with your website, how much time they are spending, how much they browse before making a final purchase and a whole lot more.

Acquisition reports tells you which are the sources that are attributing traffic to your website, how are they performing in terms of conversion and much more so that you can channelize your efforts in better marketing ROI.

Features of Plugin

  1. Quick & Easy 5 minutes installation from the wordpress interface
  2. Enables 4 Enhanced Ecommerce reports in Google Analytics
    • Shopping Behaviour Report
    • Checkout Behaviour Report
    • Product Performance Report
    • Sales Performance Report
  3. Supports Guest checkout functionality
  4. Enables Audience, Acquisition & Behavior reports in Google Analytics
  5. Captures Product Impressions, Add to Cart & Product Clicks events on category page
  6. Captures Product Impressions, Add to Cart & Product Clicks events on product page
  7. Captures Product Impressions, Add to Cart & Product Clicks events on featured Product Section on Homepage
  8. Captures Product Impressions, Add to Cart & Product Clicks events on Recent Product Section on Homepage
  9. Captures Product Impressions, Add to Cart & Product Clicks events on Related Product Section on Productpage
  10. Captures checkout behaviour of users in Google Analytics under Conversion > Ecommerce > Checkout behaviour report
  11. Capture transaction/conversion information in Google analytics under Conversion > Ecommerce > Sales performance report
  12. Set your local currency
  13. Google Analytics Opt Out
  14. IP Anonymization

Want to unlock more advanced tracking for your WooCommerce store? Give a try to our pro version.

Features of our pro version:

  • All the features included in Enhanced ecommerce Google analytics plugin
  • Additional 5 enhanced ecommerce reports in Google Analytics: Overview, product list performance report, order coupon report, Internal promotion report, product coupon report, Affiliate code report
  • Facebook pixel tracking for remarketing on FB
  • Google ads conversion tracking
  • 20 custom dimensions and metrics
  • User id and client id tracking for cross device user tracking
  • Use your own GTM capability
  • Product refund tracking
  • Form field tracking
  • Content grouping
  • 404 tracking
  • Opt in/ consent compatibility with WP GDPR compliance, borlabs cookies etc.
  • Compatibility with other widely used plugins
  • Child theme compatibility
  • Premium support
  • 1 hour custom development
  • Customization as per your requirements(Paid)

Reach out to us with your query here for a faster solution.

Note For Beginners :

Our plugin does not support the below features out of the box

  • Highly Customized store
  • Product types other than Simple Product
  • Store with the Subscription product for Orders.
  • Ecommerce Pages with Shortcodes
  • Not fully compatible with the child/custom Theme
  • Reach out to us if you have any of the above requirements and we will be happy to assist.

Screenshots

  • Enable Enhanced E-commerce for your profile/view. This is a profile / view level setting and can be accessed under Admin > View > E-commerce Settings. Also, add meaningful labels for your checkout steps. We recommend you to label as, Step 1 : Checkout View; Step 2 : Login; Step 3 : Proceed to payment;

  • Next, you need to activate your plugin from the Settings page by clicking the checkbox – “Add Enhanced Ecommerce Tracking Code". You can access the same from: Tatvic EE Plugin > Enhanced Ecommerce for WooCommerce.

  • To Track Guest Users, Check the box – Add Code to Track the Login Steps of Guest Users. If you have a Guest Check out & if it’s Unchecked, then it might cause an uneven funnel reporting in Google Analytics.

FAQ

Where can I find the setting for this plugin?

This plugin will add the settings to the Integration tab, to be found in the WooCommerce > Settings menu.

Does this conflict with the WooCommerce?

Starting the WooCommerce 2.1 release there are no conflicts. However for earlier the plugin might conflict with the default Google Analytics integration for WooCommerce.

Getting Error After Updating with the Latest version of the Plugin 2.1.0

We have done the Major updates with the latest version so first you need to deactivate & delete the older version & add the latest version of the plugin again.

Do I Need to add any custom code for it?

As our plugin automatically tracks all the Enhanced Ecommerce data ( including product name, price, etc dynamically) for your store, you don’t need to add any custom/manual code to trackEcommerce events on your store from your end.

Does this plugin match with GDPR compliance?

Yes, our plugin is under GDPR compliance. For more information, read the privacy policy of our plugin.

Why are my PayPal transaction data not getting recorded in GA?

If you are facing this issue, please check if you have configured auto return in PayPal settings. Configuring auto return will resolve your issue. Here’s a PayPal documentation & WooCommerce documentation on understanding & setting up Auto Return.

In case you have already configured auto return for your store, we request you to create a new support thread here & reach out to us.

I’ve install the plugin but I do not see any data in my GA

Following are one or more reasons:

  • Please make sure that you have Enabled Enhanced Ecommerce setting in your GA Account. Check out the Step 1 of this blogpost.

  • If you have just installed our plugin, then please wait for at-least 24 hours before you start seeing any data in your GA. If you still face this issue after 24 hours, please reach out to us via support thread.

Since I have Implemented GA Script (UA tag) Via GTM, I didn’t enable Add Global site Tracking Code option, but seems that it is not working.

When you have the UA script/tag implemented via your GTM, it may happen sometimes that the script might take/make any delay in loading on your store, due to which our plugin may not work well on your store.

Reason :

  • Our Plugin’s script works/fetches the data based on the GTAG’s default tracker (‘gtag’ in the case of Universal Analytics script used in our plugin). While you implement the UA tracking script from your GTM, the script in your store may not be able to initialize the tracker, which in turn will hinder the plugin from populating insights in your Analytics account.
Does your plugin supports new Global Site Tag (gtag.js)?

Yes our plugin supports new Global Site Tag (gtag.js).

Since I have Implemented Old GA Script (UA Script) Manually in my store, I didn’t enable Add Global site Tracking Code option gtag.js, but seems that it is not working.

When you have the Old UA script implemented Manually in your store, it is not working with our plugin.

Reason :

  • Our Plugin’s script works/fetches the data based on the GTAG’s default tracker (‘gtag’ in the case of Universal Analytics script used in our plugin). While you implement the Old UA tracking script manually, the script in your store may not be able to initialize the tracker, which in turn will hinder the plugin from populating insights in your Analytics account.
Where I can see my all Enhanced Ecommerce Reports (Eg. Sales Report,Product Performance Report)?

You can Find all The Enhanced Ecommerce Reports in your Analytics Account under Conversions –> Ecommerce.

Products with variant not getting recorded in GA

Currently our plugin does not support products with variant & hence you may not see their transaction data in GA. This feature is only available with the premium version of our plugin.

Does this plugin provide Google Ads Conversion Tracking?

The free version of our plugin does not provide Google Ads Conversion Tracking feature. This feature is only available with the premium version of our plugin.

Does this plugin provide Facebook Pixel Tracking?

The free version of our plugin does not provide Facebook Pixel Tracking feature. This feature is only available with the premium version of our plugin.

Does this plugin provide Google Optimize Snippet Adding Support?

The free version of our plugin does not provide Google Optimize Snippet Adding Support. This feature is only available with the premium version of our plugin.

I have noticed that some transactions are missing in my GA account, compared to my WooCommerce backend (Orders)

Possible reasons for not getting the accurate Transactions (in sales performance report) are as below :

  • If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page.

  • If any javascript error is detected on the “thank you” page of your store which may restrict plugin’s code to get executed further.

  • Some browsers and common ad blocking programs block certain JavaScripts
    (including GA’s script), which means Google Analytics is unable to record transactions.

  • The user has left the page before the transaction has had a chance to send to Google Analytics.

Additionally, GA is a trend analysis tool, and as such cannot be expected to be 100% accurate. However, if the variance is greater than 10-12%, there might be an issue with the coding!

My Ecommerce transaction data are not getting recorded in GA

Please check if you have auto return configured in your payment gateway settings. If a user completes the transaction via a 3rd party payment gateway and is not redirected back to your store’s thank you page, our plugin will not be able to send the transaction data.

Hence, this may result into missing transaction data in your GA. You can resolve this issue by configuring auto return in your payment gateway settings.

Does this plugin help me create/configure goals/funnels in my GA account?

Configuring goals are out of the scope of our plugin. Our plugin is designed to track checkout funnels only.

Does your Plugin support Product Refund?

Our existing plugin does not track product refund data, however you can buy our premium plugin to get access to product Refund data

Does your plugin supports Multilingual WordPress site?

Our plugin does not support Multilingual WordPress site.

Does your plugin supports Child/Custom Theme?

The free version of our plugin is not fully compatible with the child/custom theme. Request you to go through the premium version of our plugin which is fully compatible with the child/custom theme. We are not providing any kind of support for Child/Custom Theme in the Free version of our plugin. For more information kindly contact us at analytics2(at)tatvic(dot)com.

Have you Provided Full support for the free version plugin?

We have a limited support policy for the free version of our plugin. Kindly go through the premium version of our plugin to get full support for the product or you can also contact us at analytics2(at)tatvic(dot)com.

How to verify if you have implemented the Plugin well?

To verify if you have implemented the plugin well, just log in to your Google Analytics account & check if the data is coming well in your Enhanced Ecommerce Reports.

How much time will it take to see the data in Google Analytics?

It generally depends upon the traffic of the store. But in general it may take max up to 24 hours & min 4 hours to see the data in Google Analytics.

Why the plugin does not sent data when I am logged in as Admin?

To avoid sending your own transaction data or sessions data in Google Analytics, our plugin doesn’t sent the data to GA when you are logged in. Having said, if you are logged in as Shop Manager, plugin will send the data to GA.

Reviews

Jul 30, 2020
I have been using this plugin and it the simplest yet powerful plugin, which automatically captures business insights related data in my GA. And the support is just amazing. Thank you. 🙂
Jun 15, 2020
Simple and objective plugin. Note 10 support.
May 27, 2020
Support was very helpful, furthermore, I am using a free version of the plugin.

Contributors & Developers

“Enhanced Ecommerce Google Analytics Plugin for WooCommerce” is open source software. The following people have contributed to this plugin.

Contributors

Change log

2.3.4 – 13/04/2020

  • Compatibility with WooCommerce 4.0.1
  • Compatibility with WordPress 5.4

2.3.3 – 03/03/2020

  • Compatibility with WooCommerce 3.9.2
  • Compatibility with WordPress 5.3.2
  • Minor UI Fixes

2.3.2 – 20/02/2020

  • Compatibility with WooCommerce 3.9.2
  • Compatibility with WordPress 5.3.2
  • get_coupon_codes function compatibility for older versions of WooCommerce

2.3.1 – 29/01/2020

  • Compatibility with WooCommerce 3.9.1
  • Compatibility with WordPress 5.3.2
  • Minor Bug Fixes

2.3.0 – 02/12/2019

  • Compatibility with WooCommerce 3.8.0
  • Compatibility with WordPress 5.3
  • Minor Bug Fixes
  • Added 14 Days Free Trial of Actionable Google Analytics

2.2.1 – 24/09/2019

  • Compatibility with WooCommerce 3.7.0
  • Minor Bug Fixes

2.2.0 – 25/06/2019

  • Minor Bug Fix

2.1.9 – 28/05/2019

  • Minor Bug Fix

2.1.8 – 21/05/2019

  • Minor Bug Fix for category page event

2.1.7 – 29/04/2019

  • Compatibility with WooCommerce 3.6
  • Minor Bug Fixes

2.1.6 – 26/12/2018

  • Fixed: session_start issue

2.1.5 – 17/12/2018

  • Minor Bug Fixes

2.1.4 – 05/11/2018

  • Compatibility with WooCommerce 3.5
  • Minor Bug Fixes

2.1.3 – 17/10/2018

  • Fixed: Product name issue on Order Received Page
  • Fixed: Session Issue
  • Minor Bug Fixes

2.1.2 – 14/09/2018

  • Multisites admin sidebar Issue resolved
  • Optimization in Impression Call
  • Minor Bug Fixes

2.1.1 – 26/07/2018

  • Admin User Tracking Issue resolved
  • Fatal Error Resolved
  • Minor Bug Fixes

2.1.0 – 19/07/2018

  • New User Interface
  • Minor Bug Fixes

2.0.3 – 04/06/2018

  • Minor Bug Fixes

2.0.2 – 23/05/2018

  • IP Anonymization Feature
  • Google Analytics Opt Out
  • Update the Privacy Policy under GDPR Compliance

2.0.1 – 24/04/2018

  • Minor Bug Fixes & Optimization.

2.0.0 – 07/03/2018

  • New Implementation with Global Site Tag (gtag.js)
  • gtag.js supported
  • Minor Bug Fixes & Optimization.

1.2.2 – 31/01/2018

  • Compatibility with WooCommerce 3.3
  • Minor Bug Fixes & Optimization.

1.2.1.2 – 26/12/2017

  • Minor Fixes

1.2.1 – 12/12/2017

  • Improvisation for Product Page
  • Minor Bug Fixes

1.2.0.1 – 06/11/2017

  • Quick Bug Fixes.

1.2.0 – 17/10/2017

  • Compatibility with WooCommerce 3.2
  • Minor Bug Fixes & Optimization.

1.1.2 – 04/09/2017

  • Quick Fix of Minor Bugs.

1.1.1 – 04/09/2017

  • Minor Optimization on Order-Received Page.

1.1.0 – 08/08/2017

  • Minor Bug Fixes & Optimization.

1.0.21.1 – 13/07/2017

  • Minor Changes.

1.0.21 – 12/05/2017

  • Minor Bug Fixes.

1.0.20 – 14/04/2017

  • Fixed – Compatibility with WooCommerce 3.x
  • Minor Bug Fixes.

1.0.19 – 21/12/2016

  • Fixed – Compatibility with WordPress 4.7 & WooCommerce 2.6.x
  • Minor Bug Fixes.

1.0.18 – 11/04/2016

  • Fixed – Compatibility with Google Tag Manager for WordPress by DuracellTomi

1.0.17 – 19/02/2016

  • Fixed – Notice: Undefined index: tab
  • Minor Bug Fixes as per WordPress Guidelines

1.0.16 – 01/04/2015

  • Minor Bug Fixes as per WordPress Guidelines

1.0.15 – 28/03/2015

  • Email Field made optional

1.0.14 – 10/02/2015

  • Fixed – session_start() function warning
  • Fixed – Notice: Undefined variable: coupons_list
  • Fixed – WooCommerce deprecated function warning

1.0.13 – 19/12/2014

  • Currency as field removed from the plugin. Reason: we now automatically passed the currency which you may have set in WooCommerce store
  • Fixed – Minor bugs

1.0.12 – 19/11/2014

  • Fixed – Settings not getting saved on few stores
  • Fixed – Broken layout issue

1.0.11 – 28/10/2014

  • Fixed – Minor bugs

1.0.10 – 26/09/2014

  • Allows user to set local currency
  • Captures Impressions, Product Clicks and Add to Cart on Featured Product section and Recent Product section on Homepage
  • Captures Impressions, Product Clicks and Add to Cart on Related Product section on Product Page

1.0.9.1 – 09/11/2014

  • Fixed- Minor bug on order page

1.0.8 – 09/09/2014

  • Fixed- Minor bugs

1.0.7 – 28/08/2014

  • Added new feature – Display Advertising Feature
  • Fixed-Allow back quotes and single quotes in product name, category name etc.

1.0.6.1 – 15/08/2014

  • Added new feature – Product impressions and Product click on category page view , including the default pagination
  • Fixed-Allow Special Characters in javascript

1.0 – 25/06/2014

  • Initial release