BetterLinks – Shorten, Track and Manage any URL


Want to make your brand standout? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its aesthetic User Interface, you can shorten anything without breaking any sweat and track analytics to measure successful campaigns easily.


  • Easy-to-use WordPress link shortener
  • Create attractive looking links instantly
  • Add multiple link redirect types (301, 302, 307)
  • Analyze & track your marketing campaigns
  • Enhance your affiliate marketing strategies
  • Manage your links directly in Gutenberg Editor
  • Reduce link load time with optimized queries
  • Monitor marketing campaigns with UTM Builder
  • Prevent bot traffic and clicks with Bot Blocker


✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. Manage everything from creating, editing, configurations & all from just one place

🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes

πŸ’« One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

βš™οΈ Easy Configuration: Easily setup your Link Redirects (301, 302 and 307) and all your Link options

πŸ’ͺ Fast Response: Less Database queries resulting in faster response time

πŸ”ƒ Simple Migration: Migrate from Third-party Plugins such as PrettyLinks with one-click


πŸ“ˆ Real Time Analytics: Generate real-time analytics data and easily evaluate the performance of your cloaked links with just a glance

πŸ”Ž Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place

πŸ“Š Generate Reports: Gather analytics reports to evaluate and run successful marketing campaigns

πŸ“… Interactive Calendar to Filter Clicks: Easily filter your cloaked links based on certain dates from the interactive calendar

πŸ”— UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns

More Advanced Features with BetterLinks PRO:

  • Get better insights with Individual Analytics [PRO]
  • Control and manage user roles & permissions [PRO]
  • Set link scheduler, expiration dates & number of click limits [PRO]
  • Integrate seamlessly with Google Analytics [PRO]
  • Carry out split tests with Dynamic Redirects [PRO]
  • Force enable secure HTTPS Redirection [PRO]
  • Broken Link Checker with Email Notification [PRO]
  • Auto-Link Keywords [PRO]



If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:

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πŸ”” NotificationX – Best Social Proof & FOMO Marketing Solution to increase conversion rates.

πŸ“„ EmbedPress: Easiest WordPress embedding plugin to add content from 100+ sources with one-click. Works in Gutenberg, Elementor, and more.

⏰ SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.


πŸ’™ Loved BetterLinks?



Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “BetterLinks”.
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation


Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.

Can I migrate to BetterLinks from any plugin?

If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.

Who can benefit more from BetterLinks?

BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.


Feb 7, 2023
Everything you need, and WAY more, but not overwhelming and you want to use the extra features.
Jan 17, 2023
The best things about these links it reflects your website address. Great for affiliates.
Dec 6, 2022 2 replies
Hi Team, I like the UI and plug-in, but as an old user of ThirstyAffiliates, I see a lot of room for improvement. I bought the lifetime access, so I write this review and hope you will keep improving the plug-in. Please focus on usability, the UI is good enough as is. The most annoying thing that occured when switching from TA to BetterLinks is that all the affiliate-links I inserted on my 2 year old website, with the TA plug-in dissapeared. I had to be very quick with the automatic keyword linking function, so I had affiliate-links on my website again and so I wouldn't lose any revenue. Please fix: - Auto-Link Keywords inside Headings - I have this unchecked, but it still links inside headings. - If you Auto-Link 'Pensioenbeleggen bij DEGIRO' and 'DEGIRO' to 2 different affiliate-links, 'Pensioenbeleggen bij' is linking to the first, and 'DEGIRO' is linking to the second link. This shouldn't be like this. - I feel like not all the 'broken-links' are correct, most of them work. Please add: - In WordPress: new > add > affiliate link. - Analytics on categories If I come across more, I will gladly let you know. Edit: 4/5 now, because they are very helpfull. Still lots to gain tho! Keep improving. πŸ™‚
Nov 26, 2022
I have been using this plugin for a long time. I like how clean and simple its UI is, which makes it easier to create and manage affiliate links. In addition, I found the support team very helpful as they quickly address the issue whenever I reach out to them. Thank you BetterLinks team!
Nov 2, 2022
Really appreciate the quick, friendly and competent support. The plugin solved an issue so easily after many hours of trying other solutions.

Contributors & Developers

“BetterLinks – Shorten, Track and Manage any URL” is open source software. The following people have contributed to this plugin.


“BetterLinks – Shorten, Track and Manage any URL” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “BetterLinks – Shorten, Track and Manage any URL” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change log

1.5.10 – 06/03/2023

  • Fixed: Added empty target url check to prevent breaking site’s FrontEnd
  • Fixed: Admin menu infinite loading on sites that has rest api disabled
  • Few minor bug fixes & improvements

1.5.9 – 28/02/2023

  • Few minor bug fixes & improvements

1.5.8 – 07/02/2023

  • Fixed: Not able to add Featured Images in Gutenberg Editor for non-admin users
  • Few minor bug fixes & improvements

1.5.7 – 29/01/2023

  • Fixed: BetterLinks sidebar not rendering inside Gutenberg Editor
  • Few minor bug fixes & improvements

1.5.6 – 25/01/2023

  • Fixed: Throwing fatal error while importing links from CSV file
  • Fixed: Too many redirects when shortened url and target url are same
  • Removed: Click data column from exported BetterLinks Analytics csv
  • Fixed: Gutenberg instant redirect option not showing sometimes
  • Few minor bug fixes & improvements

1.5.5 – 22/12/2022

  • Added: Link QR Code Scanner inside List View
  • Improved: Date Format in BetterLinks Analytics
  • Improved: Added Link prefix option when importing from Thirsty Affiliates
  • Few minor bug fixes & improvements

1.5.4 – 30/11/2022

  • Fixed: ThirstyAffiliates links not migrating properly
  • Fixed: Link Expiration Date Schedule not working
  • Improved: Optimized requests when opening Link Editor modal
  • Fixed: Duplicate category being created when creating through link editor modal
  • Fixed: Some links being missing in the Manage links screen
  • Fixed: Conflict with Presto Player
  • Few minor bug fixes & improvements

1.5.3 – 23/11/2022

  • Few minor bug fixes & improvements

1.5.2 – 20/11/2022

  • Fixed: Instant Gutenberg Redirect | Options not working properly
  • Few minor bug fixes & improvements

1.5.1 – 06/11/2022

  • Revamped: Improved background process during migration from third party plugins for better performance
  • Fixed: Database Error – Table doesn’t exist
  • Few minor bug fixes & improvements

1.5.0 – 20/09/2022

  • Added: Option to Add/Manage Links inside Gutenberg Editor
  • Few minor bug fixes & improvements

1.4.1 – 03/08/2022

  • Added: Option to enable/disable links being case sensitive
  • Few minor bug fixes & improvements

1.4.0 – 06/07/2022

  • Added: Option to “Add Links as Favorites”
  • Fixed: Shortened URLs being case sensitive
  • Few minor bug fixes & improvements

1.3.4 – 19/06/2022

  • Fixed: Link redirection not working for sub-directory sites
  • Few minor bug fixes & improvements

1.3.3 – 30/05/2022

  • Fixed: Sorted link not staying at the same position after editing the link in the Grid view
  • Fixed: ‘Select option arrow’ of ‘Rows per page’ in ‘list view’ not showing correctly
  • Fixed: Unable to create links as Manage Links page showing blank screen
  • Added: Visit link option in the Grid view
  • Few minor bug fixes & improvements

1.3.2 – 25/05/2022

  • Compatibility: Compatible to WordPress v6.0
  • Few minor bug fixes & improvements

1.3.1 – 19/04/2022

  • Improved: Query optimization for better performance
  • Few minor bug fixes & improvements

1.3.0 – 19/01/2022

  • Added: Instant Link Redirect option inside Elementor Page Builder
  • Few minor bug fixes & improvements

1.2.9 – 11/01/2022

  • Few minor bug fix & improvements

1.2.8 – 30/11/2021

  • Few minor bug fix & improvements

1.2.7 – 28/10/2021

  • Added: Option to generate random strings for shortened links
  • Added: Translations for missing strings
  • Improved: Import functionality to overwrite existing links
  • Few minor bug fix & improvements

1.2.6 – 19/10/2021

  • Added: QR Code Generator for shortened links
  • Added: Sample CSV export option
  • Improved: Security enhancement for CSV
  • Few minor bug fix & improvements

1.2.5 – 07/10/2021

  • Added: ThirstyAffiliates Migration
  • Added: Translations compatibility
  • Few minor bug fix & improvements

1.2.4 – 29/09/2021

  • Improved: Query optimization for better performance & security enhancement
  • Added: Default Link Prefix option
  • Few minor bug fix & improvements

1.2.3 – 21/09/2021

  • Added: CSV Import/Export option
  • Fixed: CSS conflict with Yoast SEO
  • Fixed: Import/Export Category relation issue
  • Few minor bug fix & improvements

1.2.2 – 31/08/2021

  • Few minor bug fix & improvements

1.2.1 – 24/08/2021

  • Few minor bug fix & improvements

1.2.0 – 23/08/2021

  • Fixed: Tags not updating & creating
  • Fixed: Category not updating properly
  • Added: Link title automatically being converted to Shortened URL
  • Few minor bug fix & improvements

1.1.9 – 12/08/2021

  • Added: AJAX Fallback when REST API is disabled
  • Fixed: Sanitized REST API data
  • Few minor bug fix & improvements

1.1.8 – 28/07/2021

  • Improved: Coding structure to enhance security
  • Few minor bug fix & improvements

1.1.7 – 08/07/2021

  • Few minor bug fix & improvements

1.1.6 – 06/07/2021

  • Improved: Updated User Interface
  • Few minor bug fix & improvements

1.1.5 – 23/06/2021

  • Removed: PHP session

1.1.4 – 20/06/2021

  • Fixed: Conflict with Gutenberg Editor
  • Few minor bug fix and improvements

1.1.3 – 15/06/2021

  • Added: Instant Gutenberg Redirect option
  • Added: Bot Blocker option
  • Few minor bug fix and improvements

1.1.2 – 07/06/2021

  • Improved: Optimized background process for better performance
  • Few minor bug fix and improvements

1.1.1 – 24/05/2021

  • Fixed: Database migration issue with version update
  • Fixed: BetterLinks Import/Export feature not working properly
  • Few minor bug fix and improvements

1.1.0 – 20/05/2021

  • Added: UTM Builder
  • Few minor bug fix and improvements

1.0.5 – 07/04/2021

  • Fixed: Redirection not working if shortened URL ends with a β€˜/β€˜
  • Few minor bug fix and improvements

1.0.4 – 01/04/2021

  • Fixed: Link categories not updating correctly after deletion
  • Fixed: Parameter forwarding not working
  • Fixed: Link order not showing correctly after migrating from Simple 301 Redirects
  • Improved: URL parsing before redirecting
  • Few minor bug fix and improvements

1.0.3 – 25/03/2021

  • Added: Migration for Simple 301 Redirects plugin
  • Tweaked: UI/UX update
  • Added: Wildcard option
  • Removed: Blank link showing in the Grid view
  • Few minor bug fix and improvements

1.0.2 – 24/02/2021

  • Fixed: Analytics not showing instantly after regenerating stats
  • Fixed: Clicks count not working
  • Fixed: Most Recent click data not showing at the top in Analytics
  • Improved: Overall UI/UX
  • Improved: Migration from Pretty Links
  • Few minor bug fix and improvements

1.0.1 – 15/01/2021

  • Fixed: Migration not working
  • Few minor bug fix and improvements

1.0.0 – 11/01/2021

  • Added: ‘List View’ to manage links
  • Added: ‘Analytics’ Feature
  • Added: Migration from PrettyLinks
  • Added: General Settings panel
  • Improved: optimized code for faster response
  • Few minor bug fix and improvements

0.0.1 – 14/01/2021

  • Initial beta release